Excel Group

STRATEGY

CREATING EXCEPTIONAL VALUE IN THE SELECT SERVICE HOTEL SPACE

Excel Group employs nimble and dynamic value-add and opportunistic investment strategies that leverage the economic cycle to create exceptional value and returns. Uniquely positioned in the hotel investment space as a middle market firm, our company 1) plays in a sector that is too large for local players and too small for large institutions and 2) buys deals that are too complicated for large institutions.

Select Service Market Advantage

Select-Service

Greater Profit Margins + Simplified Operating Model + Strong Lender & Buyer Interest

Premium Brands

Robust Distribution Power + Significant RevPAR Premiums + Superior Brand Recognition


Evaluation | Investment Criteria

 

Deal Size

MARKETS

$15 million to $60 million

CBD  and Secondary Markets
Containing Diverse Demand Drivers

Brands

COST BASIS

Marriott, Hilton, Hyatt

Discount to Replacement
Low Basis to Stabilized Market Value


Execution | Investment Strategy

Value-Add Strategy

Our value-add strategy is focused on acquiring fee-simple, premium-branded select-service assets in primary and secondary markets with opportunity for performance upside.

Opportunistic Strategy 

Our opportunistic strategies encompass ground-up development and repositioning of existing hotels into premium-branded select-service hotels and acquisition of non-performance debt collateralized by hotels.


Realization | Exit Strategy

Single Asset

Single assets are sold to a regional, REIT or institutional buyer. 

POrtfolio

Single assets are aggregated into a portfolio sold to a REIT or institutional buyer.