CREATING EXCEPTIONAL VALUE IN THE LIMITED-SERVICE HOTEL SPACE
Excel Group employs nimble and dynamic value-add and opportunistic investment strategies that leverage the economic cycle to create exceptional value and returns. Uniquely positioned in the hotel investment space as a middle market firm, our company 1) plays in a sector that is too large for local players and too small for large institutions and 2) buys deals that are too complicated for large institutions.
Limited-Service Market Advantage
Select-Service
Greater Profit Margins + Simplified Operating Model + Strong Lender & Buyer Interest
Premium Brands
Robust Distribution Power + Significant RevPAR Premiums + Superior Brand Recognition
Evaluation | Investment Criteria
Deal Size
$15 million to $65 million
Brands
Marriott, Hilton, Hyatt
MARKETS
CBD and Secondary Markets
Containing Diverse Demand Drivers
Cost Basis
Discount to Replacement
Low Basis to Stabilized Market Value
Execution | Investment Strategy
Value-Add Strategy
Our value-add strategy is focused on acquiring fee-simple, premium-branded limited-service assets in primary and secondary markets with opportunity for performance upside.
Opportunistic Strategy
Our opportunistic strategies encompass acquisition of non-performance debt collateralized by hotels and ground-up development and repositioning of existing hotels into premium-branded limited-service hotels.
Realization | Exit Strategy
Single Asset
Single assets are sold to a regional, REIT or institutional buyer.
POrtfolio
Single assets are aggregated into a portfolio sold to a REIT or institutional buyer.