CREATING EXCEPTIONAL VALUE IN THE SELECT SERVICE HOTEL SPACE
Our strategy is to acquire and develop premium-branded select service assets, minimize risk and maximize performance through intensive asset management and sell to leading institutions. Excel Group employs nimble and dynamic value-add and opportunistic investment strategies that leverage the economic cycle to create exceptional value and returns. Uniquely positioned in the hotel investment space as a middle market firm, our company 1) plays in a sector that is too large for local players and too small for large institutions and 2) buys deals that are too complicated for large institutions.
OUR INVESTMENT FOCUS
Greater Profit Margins + Simplified Operating Model + Strong Lender & Buyer Interest
Robust Distribution Power + Significant RevPAR Premiums + Superior Brand Recognition
Excel Group has a fully integrated platform that incorporates development, acquisitions and asset management to maximize value through all phases of an investment’s life cycle. Our in-house expertise includes investment sourcing, structured finance, asset management, capital planning, project management, and financial and legal restructuring. We leverage this unique and diverse knowledge base to identify and execute innovative value creation opportunities and consistently deliver above industry-average returns.
Evaluation | Investment Criteria
$15 million to $60 million
CBD and Secondary Markets
Containing Diverse Demand Drivers
Marriott, Hilton, Hyatt
Discount to Replacement
Low Basis to Stabilized Market Value
Execution | Investment Strategy
Our value-add strategy is focused on acquiring fee-simple, premium-branded select-service assets in primary and secondary markets with opportunity for performance upside.
Excel acquires value-add cash-flowing hotels, creating value by streamlining operations, right-sizing expenses, improving revenue management, and executing minor renovations with strong ROIs.
Our opportunistic strategies encompass ground-up development and repositioning of existing hotels into premium-branded select-service hotels and acquisition of non-performance debt collateralized by hotels.
Excel develops premium assets by building below market basis, creating value by developing the appropriate brand in premier locations and stabilizing operations.
Excel acquires non-performing hotel debt at a discount, creating value by executing a litigation strategy, executing a loan workout, and obtaining collateral.
Realization | Exit Strategy
Single assets are sold to a regional, REIT or institutional buyer.
Single assets are aggregated into a portfolio sold to a REIT or institutional buyer.